It has been estimated that 55% of the population watch online videos every day, and more than 75% of people watch videos at least once a week. Videos are relatively cheap to make, and a single video can be used on multiple platforms, including YouTube, Facebook, and your business website. So, there is no denying…
‘People buy from people’ is an adage that is as accurate today as it has always been. Here is a simple example of what the phrase means. There are two coffee shops that you could visit in the morning on your way to work. One coffee shop serves average-quality coffee, but the staff always greet…
Picture this, you are sitting at home minding your own business and you get a call on the phone – it’s a cold caller wanting you to buy their amazing new product. Unfortunately, you’re not going to interact further with the caller as you’ve never been interested in purchasing a state-of-the-art outdoor BBQ in the…
A blog can be a great platform to spread the word about your business. And the best part is that a blog functions on a “passive” basis. Once an article is posted and ranking on search engines, expect it to have some effect for years to come. So, the power of a blog should never…
The 21st century has witnessed an upsurge in the use of the internet. The increased usage of the internet has also led to the exponential growth of social networking. Entrepreneurs are now able to find new customers through social media platforms. Platforms such as Instagram, Facebook, Twitter, and LinkedIn provide powerful opportunities for businesses to…
Customer retention is one of the most commonly overlooked areas in the small business world. Many companies get it in their minds that they need to grow their customer base to be successful. While this is true, it’s not really the whole truth. Yes, new clients are needed for the expansion of any company, but…